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Slicer
PostPosted: Wed May 15, 2013 9:27 pm  Reply with quote
Museum Curator


Joined: 29 Jul 2006
Posts: 1467
Location: Central North Dakota, aka The Middle of Nowhere

It's no secret that Heelys is dead. The brand is basically gone; the company pretty much ran itself into the ground (surprise, surprise) while the CEO barricaded himself in his office. Mike Staffaroni, do I ever miss you.

Sequential Brands Group finished buying out Heelys on January 25 of this year. The rights to produce Heelys now belong to BBC International LLC, a global footwear manufacturing company that produces footwear branded with Ralph Lauren, Guess, Airwalk... and Disney.

Let's be clear: The people with the license to produce Disney footwear now own the exclusive license to produce Heelys. If Robert Campbell, a man with ~40 years of experience doing this, can't make money off that...

Just remember us bigger-footed people while you're making cash hand over fist from the kiddies, aight?

_________________
Hasn't that patent expired by now?
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wiz
PostPosted: Sun May 19, 2013 2:52 pm  Reply with quote
Wiz-Meister


Joined: 04 Jan 2009
Posts: 391
Location: South Carolina

Something tells me it will still be a while before we see Heely's again. It's basically building back up from the bottom. There's potential here, but I'm not sure if they'll put in all the effort. Maybe it's just a lack of confidence in the brand due to the last few years.
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